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Sustainable production starts with raw material


For a successful holistic approach to sustainable and fair production, it is essential that no one in the production chain faces drawbacks. This starts in nature with the selection of the respective raw materials and extends through farmers, processing, and end consumers. Full inclusion of every step and increased social awareness are necessary for long-term prevalence of sustainable, fair production accessible to all.


Cotton Greener than Polyester?

Comparing polyester, a synthetic with poor environmental credentials, to cotton, the latter seems more ecological due to its natural origin. However, the "natural" label doesn't apply to cotton in around 99% of cases. Genetically modified seeds and copious amounts of pesticides, insecticides, and synthetic fertilizers are the norm. On average, a liter of chemicals is expended to produce one kilo of cotton.  


This harms both soil and nature, impacting human health as well. Contaminated drinking water and health issues plague farmers, especially in low-wage nations where protective clothing is scarce due to cost and education limitations. Conversely, organic clothing emphasizes responsible use of natural resources. Organic cotton avoids chemicals, opting for natural alternatives like cow dung for fertilization. In essence, organic cotton represents a meaningful stride towards enhanced ecological sustainability.

What is the ADVANTAGE of organic cotton?

Environmentally friendly products offer benefits not just to the ecosystem but also to the end consumer who comes into contact with them. Residual chemicals from the production process can linger in the product, coming into contact with the skin when worn. This exposure has the potential to trigger allergies, rashes, and even more serious illnesses. The skin, as a porous organ, readily absorbs substances, facilitating the entry of chemicals into the body. Opting for eco-friendly T-shirts not only prevents the body from absorbing harmful chemicals while wearing them, but also indirectly supports all participants in the production chain, including farmers and their families. Each organic T-shirt safeguards people's health during production and contributes to maintaining clean, safe drinking water.

Use of recycled polyester

But the use of recycled polyester fibres also helps to significantly reduce the ecological footprint. The recycling of existing products or even PET bottles into the basic fibres so that they can be reintroduced into the production cycle significantly reduces the consumption of raw materials and requires only a fraction of the energy needed. The use of organic cotton and recycled polyester fibres is therefore the future of sustainable production and a big step in the right direction.

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